Category: Logoscape

ITOURS TRAVEL

Overview

Client: Mr. Isuru Perera

Date: 15 OCT 2023

Role: Brand Identity Designer
    : Content Creator
    : Web Designer

Project Description

• Objective:

  To craft captivating, informative, and user-friendly content for the ITOURS Travel website and promotional materials.

• Approach:

  Devised a holistic and aesthetically pleasing content strategy to showcase ITOURS Travel services, ensuring potential customers gain a clear understanding of the travel experiences on offer.

• Responsibilities:
  As the sole contributor, I handled all aspects of the project, from website design and UX/UI design to content creation and website development for ITOURS Travel.

Logo Description

I was entrusted with the pivotal task of crafting the logo for ITOURS Travel, a project that delved deep into my creative philosophy and design ethos. It was Mr. Isuru who recognized the significance of a visual identity that could encapsulate the essence of boundless travel experiences.

I designed the logo with “Dark Cornflower Blue” (#243f8d) as the core color because I firmly believed it could symbolize the vast open skies, a realm of infinite possibilities, and an endless sense of freedom.

In the inception of this design, I decided upon a circular form for the logo. It wasn’t a mere coincidence but a conscious choice. The circle, in my opinion, represents the unity and completeness that our world embodies, both in terms of a welcoming community of travelers and the globe awaiting exploration.

The placement of the flight symbol just beyond the circular boundary was a matter of my design philosophy. It was my opinion that this placement instills a sense of dynamism and growth. It speaks to the idea that ITOURS Travel doesn’t merely facilitate journeys; it fosters the transcendence of boundaries and the embrace of limitless horizons.

In the heart of this logo is a tribute to adventure and togetherness. The flight symbol speaks to the thrill of exploration and the pursuit of new frontiers. The circular shape reflects an inclusive and tightly-knit community of travelers. It’s not just a visual representation; it’s a narrative. It tells the story of not just reaching a destination but cherishing the journey itself. It’s an embodiment of the promise of unforgettable experiences, where travel is not merely physical movement, but a philosophy and a way of life that beckons us to expand our horizons and embrace the boundless potential of the world.

Outcome

The project culminated in a comprehensive suite of promotional materials for ITOURS Travel, including a captivating website, eye-catching promotional flyers, and engaging social media posts. These materials effectively conveyed the company’s values and services, creating a warm and welcoming presence for potential customers and enhancing the overall online and offline marketing efforts.

Key Contributions

• • Developed a warm and welcoming tone in the content to reflect ITOURS Travel’s values and ethos.

  • Structured the information in a user-friendly format, utilizing headings, subheadings, and bullet points to enhance readability.

  • Designed the layout and seamlessly incorporated visuals for a visually appealing and easily navigable website.

  • Authored engaging content that effectively conveyed ITOURS Travel’s unique offerings while fostering a welcoming atmosphere.

  • Collaborated with the web development team to ensure seamless integration of content into the website, resulting in a cohesive and fully functional online presence.

New St. Anthony’s School

Materdei, Napoli

Overview

Client: Mr. Janaka Silva

Date: 15 OCT 2023

Role: Content Creator and Web Designer

Project Description

• Objective: To create engaging, informative, and user-friendly content for the NSA CAMBRIDGE School website’s Admissions page.

• Approach: Developed a comprehensive and visually appealing content strategy to outline the admission process, ensuring that prospective students and their families have a clear understanding of the steps required for admission.

• Responsibilities: Researched, wrote, and formatted the content, designed the layout for the Admission Process page, and collaborated with the web development team to implement the content.

Outcome

The Admission Process page on the NSA CAMBRIDGE School website now provides a clear and engaging overview of the school’s admission process. It effectively guides prospective students and their families through the steps required for enrollment.

Key Contributions

• Developed a warm and welcoming tone in the content to reflect the school’s values and ethos.
• Structured the information in a user-friendly format, using headings, subheadings, and bullet points to enhance readability.
• Designed the layout and incorporated visuals to make the page visually appealing and easy to navigate.
• Collaborated with the web development team to ensure a seamless integration of the content into the website.

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Unadhu Sirippinil
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Unnai Enadhu Vazhvil Thandhatho

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Naam Sernthu Vaazhvom Arugile

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My experience at 45^th EPA congress.

Since a very long time, I had the intention to write about my journey and include a diary section to my blog.

I believe today is the day, and the 45^th EPA congress is the best event to start my journal. Each year, in September, the association holds an annual conference where members and others with interest in Prosthodontics can meet and make scientific and clinical presentations to foster interest in the study and development of Prosthodontics. So, they named it EPA which means Euro Prosthetic Congress. And it is happening for the 45^th time.

This year, the committee had decided to hold the conference in the university of Siena which is my university. I feel proud and lucky. Coming from Sri Lanka and being part of one of the biggest conferences in dental prosthodontics is something I haven’t even dreamt of. It is really a big deal for me.

I want to journal this first-time experience and register it forever. If you are reading this blog don’t forget to remind me about this experience, whenever we meet.

Today is the 25^th of September, 2022. But, the conference started on the 22^nd and finished yesterday which is the 24th.

First let me explain how was yesterday for me.

I woke up early in the morning at 5.30 am to be on time at the conference because the event had planned to start at 9.00 am. As soon as I woke up, I checked the official website of the EPA congress and I started playing a song on YouTube. Otherwise I would have felt sleepy. But, this time I had to prepare my suit apart from my normal morning routine. Never mind, I thought I will prepare my suit after the breakfast. I quickly had cornflakes with milk. Somehow and somehow, I was done with all these stuff by 7.00 am. And I checked the official website of EPA for the second time to download the program time table. I viewed the time table but, I did not download.  

“My coat and the trouser were ready in the cupboard already. But, I had to iron my shirt. Ok. No problem. I have time, I need only 30 minutes to go to the hospital. The conference starts at 9am. Now, it is only 7 am. I will quit house sharp at 8 o’clock.” This is the only though came to my mind when I saw the time. All is well.

I ironed my shirt and dressed up. All was set. I looked at the time. It was 7.30. I felt good. I had 30 more minutes to exit. So, I rested a little. And, sharp at 8 o’clock I went out. My time was really good. The bus S77 which directly goes to the hospital arrived as soon as I came to the street. I got in the bus. And, I was happily checking the EPA website to download the time table again to check which presentation I should visit at first. I downloaded without any problem. I read the program and decided which presentation I should visit first. Then, I wanted to check YouTube to play a song. When I opened YouTube app, suddenly the google chrome which was working in behind opened. Google chrome had the EPA website.

When I saw the page for the third time I was shocked. I could not believe my eyes. Because, the venue of the event was not the hospital. It was Via Piero Andrea Matteoli 10. By that time I was near Hotel Anna, which is 40 minutes by bus to that specific venue. I could have waited on the same bus and get down at Piazza del sale and walk to the place. But, I thought it will take a lot of time. So, I immediately got down. And walked near the McDonald’s expecting for a S10. Luckily an S4 came which is much more faster.

With the bus I got down at Garibaldi stop near piazza del sale. Because that’s how the google map showed me the road. And, in the map it showed by the bus it is 20 minutes. By walk it is 50 minutes. So, I thought taking a bus is really good. And, I waited. After about few minutes, I realised I had to walk towards porta Ovile to get the bus.

Ohh….. Again walk…. And I am almost running out of time. But, it is ok. The congress is much more important. So, I walked and somehow reached the porta.

I was waiting and waiting. The bus didn’t appear. I thought I will walk to the place. But, I was stopped by Sam Ca’tel who was passing Porta Ovile. He asked me where I am going and I explained the whole scene.

He was like. “No no no. Don’t walk. It is quite far from here. You could have gone from the Siena center. It is only 10 minutes away from there”. He suggested me to wait for the bus and go.

By that time, he went somewhere. I could not see him for few minutes. I was waiting and waiting. The bus was not showing up. The time was running too. I was so nervous. Suddenly, I saw Sam was coming towards me with a cup of coffee. He offered me the coffee.

“Oh man. Thank you.” I said. But, I refused. I highly appreciate his hospitality. But, I was not in a mood for a coffee at that time. Simultaneously the Bus number S2 came. And, boom. I hopped in. Then the driver helped to get down at the correct stop to take the next bus which is S54. And with the bus numbered S54 I arrived at the venue exactly at 10.07 am.

I directly headed to the reception. The lady at the reception welcomed me with a warm smile. “Welcome doctor! May I know your kind name please?” She asked my name. I looked behind me. I thought she was talking to someone else because, it’s being a while people called me “doctor”. Wow.

“I am Antru Anthonisamy” I replied. She gave me my badge and a bag containing the necessary material for the congress. I thanked her and directly went to see the posters. I actually was looking for presentation rooms. But, when I was passing the posters, there was a room filled with people, I entered it. When I was looking for a place to sit, there a space near a Japanese boy. I had my seat and officially started to participate in the event.